Mike Cook: Michigan State University
Building Trust in Enrollment Management
With an overall enrollment of roughly 50,000 students, Michigan State University has a great deal of responsibility when it comes to managing their enrollment numbers. Successful enrollment management emanates from an environment built on trust. This is a concept that Mike Cook, Senior Associate Director of Admissions and recent Chair of the American Association of Registrar and Admissions Officers Institutional Research Committee, took into account when choosing Rapid Insight Veera™ as the university’s new data blending and reporting software. He envisioned that “fast, effective and readily available information sharing” would help to create bridges of trust and communication amongst varying levels of administration and departments on campus.
In this 10 minute video, learn how Cook and his team built trust in their processes and their future exploration of predictive modeling for enrollment management.